The stack I'd recommend for building social commerce — plus takes from the field. Follow along for what gets added next.
Follow on LinkedInMost brands treat affiliate like a coupon channel. The ones winning on TikTok Shop treat it like a content engine. Volume of authentic product content is the moat — not commission rate.
Live shopping isn't a trend — it's a format. The brands dismissing it are the same ones who ignored Stories and Reels. The window to build a live audience before it's crowded is closing faster than most realize.
The best creator programs aren't built on reach. They're built on fit. A creator with 8k followers who actually uses your product will outperform a 500k account doing their 12th sponsored post this month.
Social commerce compounds. The content you fund today generates data, builds creator relationships, and trains the algorithm. Brands that start late don't just miss early revenue — they start behind on all of it.
Tactics, frameworks, and honest takes on what's actually working in social commerce — from someone doing it every day.
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